How to Increase Form Submissions

Ask for less (fewer fields)

Every extra field increases drop-off. If you only need name and email to follow up, only ask for name and email. You can collect phone, company, or interest in a second step—after they’re in your system or on a call. Start with the minimum you need to qualify and respond; that alone often increases form submissions significantly.

Make only the truly necessary fields required. Use optional fields sparingly. If you’re not sure you need a field, leave it out and add it later if you see you’re missing something.

Make the value clear above the form

People need to know what they get in return. A line above the form like “Get the checklist in your inbox” or “We’ll call within 24 hours to discuss” sets expectations and reduces hesitation. Vague labels like “Submit” or “Send” don’t help. Use a clear CTA: “Get my free guide,” “Book a demo,” or “Request a callback.” When the next step is obvious, more people complete the form.

If your form is for lead capture on a landing page, the headline and subhead should already promise a benefit. The form is the final step—so the text right above it should reinforce that benefit and what happens next. This pairs well with generating leads for free: clear value plus a simple form.

Ensure the form works on mobile

A large share of visitors will open your form on a phone. If fields are tiny, the submit button is hard to tap, or the form is slow to load, you lose submissions. Test your form on your own device: tap through every field and submit. Buttons should be big enough to tap easily; text should be readable without zooming. A free online form builder with unlimited submissions that’s mobile-friendly by default avoids this problem. LeadFormHub forms are built to work on mobile—see our form builder features.

Put the form where people already are

Don’t hide the form below the fold or on a separate “Contact” page if the intent is high on the current page. For landing pages, put the form in view without scrolling—or repeat it after the main content. For blog posts, add a form or CTA at the end so readers who found the content useful can give you their details. For event signups, the form should be the main focus of the page. Visibility and relevance both increase form submissions.

If you use paid ads, send clicks to a page where the form is the primary action, not buried under long copy. One clear headline, one short benefit, one form.

Reduce friction and doubt

Long dropdowns with dozens of options, unclear labels, and required fields that feel intrusive (e.g. phone when you only need email) all add friction. Use short, clear labels. If you need a dropdown, keep options to a handful. A short note like “We won’t spam you” or “Unsubscribe anytime” can ease privacy concerns. If your form sends an instant confirmation (e.g. “Check your email for the next step”), say so—it reduces the “Did it work?” doubt and improves perceived reliability.

Tools that support a form builder with auto email response help: the submitter gets an immediate “We got it” message, which builds trust and sets expectations.

Quick recap

To increase form submissions: ask for fewer fields, state the value and next step clearly above the form, make sure the form is mobile-friendly, and put it where visitors are already engaged. Reduce friction with clear labels and optional reassurance (e.g. no spam). Small tweaks often yield a big improvement without a full redesign.

Frequently asked questions

How many fields should my lead form have?

As few as you need to follow up. For most lead capture, name and email (or name and phone) are enough. Add more only if you truly need them for qualification, and consider making them optional or moving them to a second step.

Why is my form not getting submissions?

Common causes: too many required fields, unclear value or CTA, form hard to use on mobile, or form not visible or relevant on the page. Fix those first before spending more on traffic.

Does the submit button text matter?

Yes. “Submit” is generic. “Get the guide,” “Request a callback,” or “Book my demo” tells people what happens next and can improve completion. Match the button to the promise above the form.