Pick one answer for need, timeline, budget, authority, and fit. The score and the tier update as you change a field. This is an illustrative model, tune with your own data. LeadFormHub does not score leads in the product.
Try the lead score calculator
Pick one answer per question. The score and tier update as you change a field.
Score: 0 / 100. Tier: Cold. Send to automated nurture. No sales time yet.
Illustrative model, tune with your own data.
What this calculator measures
This calculator places one lead on a 0 to 100 scale from five answers you pick: need, timeline, budget, authority, and fit. The weights are need 30, timeline 25, budget 20, authority 15, and fit 10. LeadFormHub does not score leads. You choose the answers here and you set the status on the lead yourself.
The questions match a manual reading of a form, not a model trained on your wins. A specific need, a near timeline, a budget that is in range, a decision maker, and a close fit score higher. Browsing, no budget, and a poor fit score lower.
Use it to decide who gets the first reply. It is not a prediction of revenue, and it is not a feature that runs when someone submits a LeadFormHub form.
The formula
Add the points for the answer you selected on each question. The highest path is 30 plus 25 plus 20 plus 15 plus 10, which is 100. Lower answers on the same question are worth fewer points, down to zero. The total updates as you change a field. Nothing is read from a submitted form.
Need can be 30, 15, or 0. Timeline can be 25, 12, or 0. Budget can be 20, 10, 5, or 0. Authority can be 15, 8, or 0. Fit can be 10, 5, or 0. Those are the only weights in this model.
How to read hot, warm, and cold
Hot is 70 or more. Warm is 40 to 69. Cold is below 40. Hot means follow up fast. Warm means follow up within a day. Cold means nurture, and do not spend a sales call yet. This is an illustrative model, tune with your own data. Another business can move the lines after it sees who actually buys.
A warm lead can still be the right call when the offer is simple. A hot lead can still be wrong when the note says the number failed. Read the tier next to the answers, not instead of them.
Put the score in the lead note if you want the team to see it later. The leads table will not calculate it, and exporting CSV or XLSX will not add a score column unless you type one.
Three steps to use the score
Use the score to decide who gets a fast reply. Ask one or two of these questions as a dropdown or radio, record a status and a follow-up date on the lead, and let an email alert tell you when a strong lead arrives if your plan includes alerts. The product will not apply these points for you.
Ask closed questions. Map the factors you care about to dropdown or radio options, and include a not sure choice so people are not forced into a false answer. There is no conditional logic and no multi-step form, so keep the public form to one or two of these questions.
Write the tier on the lead. The leads table has notes, a status, and a follow-up date on every plan. Put the score in the note and set the status yourself. Assignment to a teammate is on plans that include team members.
Reply in tier order. Hot leads get the first reply. Warm leads get a same-day or next-day reply. Cold leads can wait. Email alerts and auto-reply are on Pro and Business. They are not on Free, and they do not contain this score unless you write it.
Embed this calculator
Paste the snippet into a page you control. The iframe loads only this calculator, and the paragraph under it links back here. Keep that link. It credits LeadFormHub and sends readers to the weights and the tier rules on this page.
These answers state that the product does not score leads, repeat the weights and the tiers, and explain the embed credit. The bands are a starting model. Move them when your own closed deals say the lines are in the wrong place.
No. The leads table stores the answers, notes, a status, and a follow-up date. This page is a manual model you fill in yourself.
Need is 30, timeline is 25, budget is 20, authority is 15, and fit is 10. The maximum is 100.
Hot is 70 or more, warm is 40 to 69, and cold is below 40. This is an illustrative model, tune with your own data.
Yes. Copy the snippet and keep the “Free calculator by LeadFormHub” link under the iframe. The embed is the calculator, not a lead form.