Glossary

Short definitions for the words used around lead forms: qualification, validation, OTP, source, speed to lead, and webhooks. Each page states what the term means, gives an illustrative example, and notes a LeadFormHub feature only where that feature exists today.

E

  • Email OTP

    A one-time code sent to an email address to prove the person controls that inbox.

F

  • Fake Lead

    A submission you cannot reach, or that a person confirms they did not send.

  • Form Abandonment Rate

    The share of people who start a form and leave before a successful submit.

  • Form Conversion Rate

    Submissions divided by views of the form, for the same dates.

L

  • Lead Qualification

    Deciding which new contacts deserve a fast reply before you work every submission.

  • Lead Source

    The campaign, page, or referrer that produced a submission.

  • Lead Validation

    Checking that a submission has a real, reachable contact before you follow up.

O

  • OTP Verification

    A one-time code the visitor must enter before the lead is saved.

S

  • SMS OTP

    A one-time code sent by text to an India mobile number before the lead is saved.

  • Speed to Lead

    The time between a form submission and the first real reply from your team.

U

  • UTM Parameters

    Tags on a link that name the source, medium, and campaign of a click.

W

  • Webhook

    An automatic message sent to a URL you choose when something happens to a lead.