What is form abandonment rate?
By LeadFormHub Editorial Team ·
Form abandonment rate is the share of people who start a form and leave before a successful submit. Completion rate is the share who finish. A page view is not a start. Someone who only sees the page and never focuses a field has not started, so submissions divided by views is a different number.
Why it matters
The rate tells you whether starters are quitting, which is a different problem from people who never begin. Cutting one unused field, or naming the button for the result, is how you test whether the form is the cause.
Example
Illustrative example. You count 1,000 starts and 640 submissions in the same week. Abandonment is 36 percent and completion is 64 percent. Those two figures only show the arithmetic. They are not a target, and they are not a typical rate for a quote form or a newsletter form.
How to measure or apply it
Abandonment rate = (1 − completions ÷ starts) × 100. Completions cannot be higher than starts. If you do not have a start count, use form conversion rate, which is submissions divided by views, and do not call that abandonment. Change one thing, keep the dates equal, and compare the next window with your own earlier one. Write the window down so the next person repeats the same dates.
In LeadFormHub
LeadFormHub does not record form starts or which field someone left on. On Pro and Business, analytics show views, submissions, and conversion rate. Use this site’s form abandonment calculator when you already have a start count from somewhere else.
Related guides
- Form Abandonment Rate: How to Calculate and Reduce It — How to calculate the rate and what usually causes the drop-off.
- How to Increase Form Submissions: 12 Proven Tactics — Edits that raise completed submissions without adding fields.
- Best Lead Form Fields: What to Ask for Quality Leads — Which fields to keep when people are leaving the form.