Why OTP matters for lead capture
OTP confirms phone ownership; CAPTCHA only blocks bots—not wrong numbers typed by real people.
Paid ads send expensive clicks to forms. Without verification, 20–40% of phone fields can be typos or junk on some B2B campaigns.
LeadFormHub OTP is toggled per form—enable on demo requests, skip on low-intent downloads.
Read best lead form fields before adding friction to every form.